Why Indian Ethnic Wear has Gained Global Popularity in the Last Decade?

There are innumerable reasons responsible for the growing popularity of traditional Indian garments in the world market.

The combination of Western and Indian Fashion- Western fashion is known for its level of formality, suave style, elegant cuts and high-end fashion that rules the international fashion ramp whereas Indian traditional clothing is renowned for its glamour, opulence, and sophistication. These days, fashion designers have mixed these two qualities to come up with the latest Indian sarees in a range of material and fashionable styles, latest salwar kameez in a plethora of designs and cuts and latest lehenga choli which are a combination of comfort and chic style. These are the latest trends in Indian ethnic wear that are becoming popular on international fashion ramps, film festivals and events and even Hollywood celebs are spotted wearing these uber-chic ethnic outfits.

Ideal for Traditional Occasions- Traditional and ethnic outfits have always been the favorite during festive occasions such as Navratri, Dussehra, Diwali, KarwaChauth and Eid and Asians living abroad also prefer to dress in traditional outfits with a touch of innovative style during the festive season in order to enjoy the occasions in its true spirit. Even people of the western culture, who participate in these occasions like to experiment with their style and favor trendy ethnic outfits over formal western wear.

Increasing Online Promotion- One of the major reasons for increasing popularity and demand of Indian ethnic wear in the global market in recent times is the increasing use of E-Commerce by the various small, medium and large-scale enterprises of India. The powerful e-commerce platform has made it possible for Indian designers and craftsmen to reach out to the global fashion arena and it also facilitated overseas tread. The online ethnic wear stores have made it possible for people from all around the world to know about Indian traditional fashion and ethnic wear; browse through the garments are even place an order. The global buyers are more interested to buy traditional embroidered sarees, designer salwar kameez, latest designer lehenga, designed jewelry. Today, people have the option to buy Indian ethnic wear online from a wide range of dependable online stores.

High-Quality Product at Reasonable Price- The downfall of ethnic fusion wear was mainly caused due to reduced quality of the garments and excessively high prices. But modern designers and craftsmen have made amends by improving the quality, design, and finishing of the garments and online e-commerce sites have made these garments available at reasonable prices along with additional discounts and offers which have turned Indian ethnic wear into a cost-effective and viable option making it available to a wide spectrum of customers from all over the world.

Today, designer Indian ethnic wear has become popular in international markets like Europe, UK, and the US along with Brazil, Indonesia, Malaysia, and Singapore because now people have the facility to shop for Indian ethnic wear online from a plethora of reliable online stores and e-commerce sites.

Even though the colonial era impacted the Indian fashion scenario to a great extent and westernized the clothing of India, Indians love sticking to their ethnic style and have retained their traditions.